
Our brief was to design a pavilion environment that had a unique ‘New Zealand’ look and feel; it had to be high impact, with a light bright layout that allowed consistent traffic flow.
The initial concept was for the stand to be transported, reconfigured and installed in 3-6 offshore events. This came with its own challenges as the foot print sizes were different for each site. It was important that the installed stand had a bespoke look and feel to it, despite the footprint and event specific requirements. Creating a sophisticated environment that was easy to install with a reduced use of materials was paramount.
The stand required space for up to 20 exhibiting companies, a fully operational chefs kitchen, enclosed meeting spaces, demonstration areas for cooking food samples, and a VIP area with a working chef capable of entertaining 15 targeted and pre-approved VIP guests.
“We were very happy with all elements of the New Zealand Food & Beverage pavilion produced by DE Group for the Food & Hotel China show. As a client, we felt that our needs were listened to, understood and accommodated in all aspects of the design and production process.”
Peter A.Wilson Marketing Team Manager New Zealand Trade and Enterprise
- 21/03/2007
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Signage and Banners
As well as using substrates which demonstrate sustainable material attributes…
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At the 2009 New Zealand Design Awards Allpress won gold in the retail design category. DE Group’s desi…
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The New Zealand Sign and Display Awards were created in 1997 to Acknowledge Excellence and are now ent…
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